As with any commercial enterprise, profits are the goal in the hospitality industry. How you get there is a human activity. Making the maximum possible profits during the summer travel season demands that the entire staff is focused on providing the best service, even during in the busiest weeks. The summer months are the time to gain financial ground, but must be managed with great skill. A property that is flooded with guests will soon have reduced numbers if your service falters when the hotel is full.
Will your hotel guests feel that they are well cared for, even in busy times? Your hotel executive team must have a strategy in place to keep service at a high level during the travel season. Your staff will be working harder and will need to move faster. Keeping them motivated during peak times is the job of your management team. Everyone will be participating, and keeping the staff on track takes daily attention.
It can be an effective strategy to create a game that all the staff can participate in and win, particularly at peak occupancy. Play the game like a team sport, and hold a competition between work teams, just ensure you make it possible for every team to win the prize if they hit the target. Make service not only a duty, but a game. You can establish your brand, keep a solid lead and increase customer loyalty if you play the game right.
Bentley Price Associates, Inc. is a hospitality executive search firm with 36 years in the business. Their hotel recruiters have access to executives who will manage the peak season successfully.