When choosing a hotel, access to a quality menu at the restaurant is an important factor for potential guests. It can be a double-edged sword: while guests insist that you have quality food available, they often plan on eating in local restaurants, and not in your hotel dining room.
A strategy that has been extremely effective for Las Vegas casino resorts is the variety of top restaurants run by celebrity chefs. These are huge properties and a smaller boutique hotel cannot compete at the same level, but there are actions you can take that will make a difference.
If well promoted, taking on a talented, up-and-coming chef can draw more outside customers to your property. As always, the actual quality of the food is the final determining factor on whether this strategy will work. For food lovers, word gets out fast when there is something new to try.
Promoting fresh, local, organic and healthy, lower-calorie options is important now for guests of all ages. It starts with the morning menu, when guests are most likely to be eating in the hotel restaurant. Restaurant flexibility regarding dietary restrictions and room service menus that have better choices can increase profits. Excellent service, a fresh, clean design and top quality ingredients for a unique, modern menu can go a long way to making your hotel’s dining areas busy throughout the year.
Bentley Price Associates, Inc. has 36 years in serving the hospitality industry as hotel recruiters. Our hospitality executive search firm can assist boutique hotels in finding the best candidates to increase profits in all areas of the hotel.