Due to the economic downturn of recent years, a great number of working people have chosen not to take a family vacation, as they had in earlier years. Thankfully, for the hotel industry, summer vacation travel is back with a vengeance.
Family groups have specific needs. If you offer the services that match these criteria, your hotel can reap huge profits over the summer season. A recent study indicates that gas prices will not impact summer vacation plans as was feared.
Families need to spend time together, and we can all use a break and a different environment to get refreshed. What your hotel offers to families will affect the number of bookings at your property.
A large percentage of Americans use travel websites to book their vacations. They often investigate a property based upon price and amenities, and then access the hotel website to ensure that the hotel offers everything that they are looking for. What are they looking for?
One important concern for families is that they have spotlessly clean rooms and a safe environment for their children. Technology is also central to their decision on a hotel or resort – easy access to email as well as the ability to keep children entertained. Hotel restaurants that are skilled at serving young guests have an advantage, as the family often will use the hotel restaurant services more than some other travelers. Special care and attention given to children is always popular with parents.
Take advantage of the new wave of summer travelers. They are coming back in force, and your hotel or chain has a strong opportunity to make the most of a busy summer season.
Our hotel recruiters at Bentley Price Associates, Inc. are watching the trends in summer travel. Our hotel executive search firm has immediate access to the best candidates to beef up your executive team over the summer travel months and beyond.